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VisualSteam specializes in custom, market intelligence on behalf of clients. However, each year, we perform a survey of Creative Pros on their use of visual content and licensing for the content industry. This is the eighth year we have published and we are always surprised `by something. If you are a photographer, videographer, production company, stock image licensing company, custom content company, or have any interest in the use of visual content by creative professionals, then we invite you to purchase a copy of the latest report. If you have any questions, please reach out to sales@visualsteam.com.

Reports

 

Select the survey below, then click on the survey title for more information and to purchase.

  8th Annual Survey of Creative Pros: Visual Content & Licensing

  7th Annual Survey

  6th Annual Survey

Archival Copies of older reports are available for $50. Please email sales@visualsteam.com

  • > 8th Annual Survey of Creative Pros:

       Visual Content & LIcensing

    2020 was a difficult year for the world. It was challenging for the visual content industry as well. But, the visual content industry is resilient.

    As the quantity of visual assets needed increases exponentially (for images, video, illustrations), budgets are expected to remain flat. With this increased pressure on price, four companies that provide free (CC0) content have jumped into the top 10 list of favorite resources. Custom content production is emerging as a real competitor to stock. Search is still a significant issue for buyers. Learn about these topics and more. The survey is 45 pages and packed with informaiton. It is appropriate for creators/artists, distributors, and producers.

    To purchase an individual copy, pay $84.95 by clicking here: INDIVIDUAL - BUY NOW

    To purchase an enterprise copy, that can be shared across your company, pay $295.95 by clicking .     here: ENTERPRISE - BUY NOW

    Once the sale has been completed, we will receive confirmation and will send you your digital copy via WeTransfer within 24 hours.

    This is copyrighted material.  You may share this information within your organization, however, do not copy or disseminate beyond without prior written permission.

  • > 6th Annual Survey of Creative Pros: Stock Image Licensing

    This year’s report shows a progression but also a continuing change in the market. The importance of visuals to user engagement and retention continues to drive a substantial increase in demand. The volume of images used continues to grow as does social media and communications. Price and budgets impact purchasing in a significant way, as does quality. Once again Getty (gettyimages.com) and Shutterstock (shutterstock.com) are battling it out for the hearts and minds of Creatives. And Free images have burst onto the scene, with one provider appearing in the top 10 favorite sites list.

    To purchase a copy, click: BUY NOW

    Copies cost $69.95.

    This is copyrighted material.  You may share this information within your organization, however, do not copy or disseminate beyond without prior written permission.

  • > 7th Annual Survey of Creative Pros: Stock Image Licensing

    This year’s report shows continuing change in the market. Free images are now a staple for buyers with 57% saying they use free images in at least some of their work. Custom Content seems to be emerging as a new service from stock providers, and at affordable prices. While most users still buy custom content from creatives and productions groups, it is still a small minority that purchase custom from stock agencies.

    To purchase a copy, click: BUY NOW

    Copies cost $79.95.

    This is copyrighted material.  You may share this information within your organization, however, do not copy or disseminate beyond without prior written permission.

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