2021 was unlike any other. The world got vaccinated, or parts of it did.  Hospitalization rates went up, down and up again. 2022 began year 3 of the pandemic and brought with it serious challenges including record global inflation due in part to the effects of the global pandemic and the great resignation. This year, however, has also brought back some normalcy. Creative Pros are generally optimistic. The good news is that visuals drive communications, whether editorial or creative.

Over the last 9 years, we have asked Creative Pros a mix of questions to identify what is working and emerging trends. Our surveys have identified the growth and shift to subscriptions, the growth in multi-media licensing, the emergence of free content, the need for vertical content and this year, new questions about new creation tools and the metaverse. Last year, we included customer trends to be aware of, and have continued that this year.

2020 was a difficult year for the world. It was challenging for the visual content industry as well. But, the visual content industry is resilient.

As the quantity of visual assets needed increases exponentially (for images, video, illustrations), budgets are expected to remain flat. With this increased pressure on price, four companies that provide free (CC0) content have jumped into the top 10 list of favorite resources. Custom content production is emerging as a real competitor to stock. Search is still a significant issue for buyers. Learn about these topics and more. The survey is 45 pages and packed with informaiton. It is appropriate for creators/artists, distributors, and producers.

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