Creative Pro Survey

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VisualSteam specializes in custom, market intelligence on behalf of clients. However, each year we perform a survey of Creative Pros on their use of visual content and licensing for the content industry.

This will be the 10th year we publish. We are always surprised by something.

If you are a creative or art director, photo/film editor, art producer, researcher or anyone that regularly uses visual content and searches for content, please sign up to be added to our survey list >

If you are a photographer, videographer, production company, stock image licensing company, custom content company, or have any interest in the use of visual content by creative professionals, then we invite you to purchase a copy of the latest report. If you have any questions, please reach out to sales@visualsteam.com.

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9th Annual Survey of Creative Pros: Visual Content & Licensing

8th Annual Survey of Creative Pros: Visual Content & Licensing

7th Annual Survey

6th Annual Survey

For any questions, please email: sales@visualsteam.com

Reports

> 9th Annual Survey of Creative Pros: Visual Content & LIcensing
2021 was unlike any other. The world got vaccinated, or parts of it did. Hospitalization rates went up, down and up again. 2022 began year 3 of the pandemic and brought with it serious challenges including record global inflation due in part to the effects of the global pandemic and the great resignation. This year, however, has also brought back some normalcy. Creative Pros are generally optimistic. The good news is that visuals drive communications, whether editorial or creative.
Over the last 9 years, we have asked Creative Pros a mix of questions to identify what is working and emerging trends. Our surveys have identified the growth and shift to subscriptions, the growth in multi-media licensing, the emergence of free content, the need for vertical content and this year, new questions about new creation tools and the metaverse. Last year, we included customer trends to be aware of, and have continued that this year.
We have eliminated the enterprise purchase option and have reinstated sharing rights within your team based on feedback. To do this, however, we had to increase the base price.
To purchase a copy, pay $149 by clicking here:
***** BUY NOW *****
Once the sale has been completed, we will receive confirmation and will send you your digital copy via WeTransfer within 24 hours.
This is copyrighted material. You may share this information within your organization, however, do not copy or disseminate beyond without prior written permission.

> 7th Annual Survey of Creative Pros: Stock Image Licensing
This year’s report shows continuing change in the market. Free images are now a staple for buyers with 57% saying they use free images in at least some of their work. Custom Content seems to be emerging as a new service from stock providers, and at affordable prices. While most users still buy custom content from creatives and productions groups, it is still a small minority that purchase custom from stock agencies.
To purchase a copy, click: BUY NOW
Copies cost $79.95.
This is copyrighted material. You may share this information within your organization, however, do not copy or disseminate beyond without prior written permission.

> 8th Annual Survey of Creative Pros: Visual Content & LIcensing
2020 was a difficult year for the world. It was challenging for the visual content industry as well. But, the visual content industry is resilient.
As the quantity of visual assets needed increases exponentially (for images, video, illustrations), budgets are expected to remain flat. With this increased pressure on price, four companies that provide free (CC0) content have jumped into the top 10 list of favorite resources. Custom content production is emerging as a real competitor to stock. Search is still a significant issue for buyers. Learn about these topics and more. The survey is 45 pages and packed with informaiton. It is appropriate for creators/artists, distributors, and producers.
To purchase an individual copy, pay $84.95 by clicking here: BUY NOW
Once the sale has been completed, we will receive confirmation and will send you your digital copy via WeTransfer within 24 hours.
This is copyrighted material. You may share this information within your organization, however, do not copy or disseminate beyond without prior written permission.

> 6th Annual Survey of Creative Pros: Stock Image Licensing
This year’s report shows a progression but also a continuing change in the market. The importance of visuals to user engagement and retention continues to drive a substantial increase in demand. The volume of images used continues to grow as does social media and communications. Price and budgets impact purchasing in a significant way, as does quality. Once again Getty (gettyimages.com) and Shutterstock (shutterstock.com) are battling it out for the hearts and minds of Creatives. And Free images have burst onto the scene, with one provider appearing in the top 10 favorite sites list.
To purchase a copy, click: BUY NOW
Copies cost $79.95.
This is copyrighted material. You may share this information within your organization, however, do not copy or disseminate beyond without prior written permission.